Sinopec dominates Taiwan's FCC catalyst market
Sinopec Catalyst Branch has once again secured a 5,000-ton contract for fluid catalytic cracking (FCC) catalysts in Taiwan, marking the fourth consecutive win in the region. This achievement solidifies the company’s full market presence in Taiwan’s FCC catalyst sector.
The Catalyst Branch has consistently prioritized international expansion, focusing on business principles, product quality, and technical support to strengthen its global footprint. In the Taiwanese market, two major oil companies dominate: China National Petroleum Corporation (CPC), with an annual processing capacity of around 5 million tons and a consumption of approximately 6,500 tons of FCC catalysts per year.
In February 2003, the then-Changling Catalyst Plant (now part of the Changling Branch) received CPC’s bidding specifications. Seizing the opportunity, the team actively communicated via fax and phone calls, continuously promoting their capabilities. After over a month of persistent efforts, they were invited to participate in the bid.
By April 2003, the plant received formal tender documents from CPC, allowing it to enter the Taiwan market. A dedicated technical team was formed, working closely with research institutions to develop products tailored to CPC’s requirements. Their solution won first place in the technical evaluation. By analyzing competitors’ pricing and performance over the past three years, they outperformed global rivals in July and secured a 2003–2004 contract, becoming the first Chinese company to receive a shipment of more than 5,000 tons.
After-sales service is a key component of the company’s brand strategy. Despite challenges due to the geographical divide, Sinopec Catalyst strives to enhance service quality through remote support. To address gaps in local FCC research, the company actively shares advanced international theories and operational experiences from mainland refineries with CPC.
In April 2006, the head of the Catalyst Branch led a team to Taiwan for direct engagement, listening to user feedback and ensuring timely communication. This comprehensive approach—covering pre-sale, sales, and after-sales support—strengthened the long-term partnership with CPC.
Over the past three years, Sinopec Catalyst’s high-quality products and exceptional service have been well-received by CPC. In this recent bid, the company competed against several global giants and succeeded by showcasing superior product quality, top-tier technical support, and strong brand recognition. This victory highlights the growing influence of Chinese enterprises in the global petrochemical industry.
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