With the rapid increase in car ownership in China, the auto parts and after-sales service market is undergoing a significant transformation. This shift isn't just about business scale or service models—it's also about the growing awareness among consumers. At the "Development Trends of China Automotive Parts Aftermarket Service Market" forum held in Qingdao on June 16th, Michelle Long, vice president of sales and marketing for the passenger car and light truck tire replacement market, shared her insights, which were widely accepted by industry participants. Experts agree that while 4S stores still dominate the market, branding, specialization, convenience, and diversified service models are becoming key trends shaping the future of the automotive after-sales sector.
Recent data from a domestic research firm shows that Chinese car owners are becoming more conscious about vehicle maintenance and spare parts. They are placing greater emphasis on service quality, professionalism, and brand reputation. Over 82.8% of respondents in the survey ranked service quality as their top priority when choosing a service provider, while 69% expressed satisfaction with the convenience and variety of services offered. Wang Xia, deputy director of the China Council for the Promotion of International Trade’s automotive division, noted that in developed Western countries, professional auto service providers have long dominated due to their strong brand presence, expert service, and diverse value-added offerings. This has inspired many Chinese service providers to seek new opportunities in the evolving market.
In the automotive industry, it's often said that “three points come from sales, seven from service.†As a result, the after-sales service market is seen as the “final gold mine†of the automobile industry. With the number of vehicles increasing rapidly and up to 40% entering their high-consumption phase, the Chinese auto market is shifting from the “recovery boom†and “store-building fever†to the “after-sales service boom.†Alongside traditional 4S dealerships, brands like Michelin, Shell, and BBS are now actively entering the after-sales space. These professional service chains not only offer daily services such as tire changes, oil replacements, and wheel care but are also expanding into areas like car detailing and audio system upgrades. Their competitive edge—strong branding, professional service, speed, convenience, and cost-effectiveness—is helping them gain ground against traditional 4S shops. The after-sales market is no longer just a secondary segment; it's a booming sector full of potential.
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