Examines the top ten events in China's auto market in 2012
With the approach of New Year's Day in 2013, the Chinese automobile market continues to adjust in 2011 and is almost certain to conclude that the overall growth of sales is flat. Although the low growth of China's auto market has continued for two years, it is still one of the largest incremental markets in the world. The future growth potential is still worth looking forward to. Unlike the rapid development of the past decade, the Chinese auto market in 2012 is at a watershed. With the further slowdown in growth rate, it has entered an all-round adjustment.
After sorting out the hot events in the auto market this year, it is not difficult for us to find that several families are happy and worried. After undergoing a high inventory crisis, Japanese brand sales frustration, and Guangzhou restrictions on purchases, the pattern of the Chinese auto market has changed. The magazine has listed 10 major events in China's auto market this year, striving to inventory the Chinese auto market in 2012 through a simple depiction of the growth path of the Chinese auto market this year.
Recall legislation
Influence Index: ★★★★★
After 8 years, China's auto recall system finally went from "regulation" to "legislative" stage. In November, the State Council reviewed and approved the "Defective Automobile Product Recall Management Regulations (Draft)", which will be implemented as of January 1, 2013, replacing the "Regulations on the Recall of Defective Automotive Products" implemented in 2004. The biggest change in the “Regulations on Recall†is the addition of mandatory recall provisions to defective automotive products from the regulatory level, and to the implementation of huge fines for auto companies that refuse to recall them. If the circumstances are serious, the license will be revoked by the licensing authority.
â– Comments: With the specific implementation of the "recall regulations" for automobiles next year, the Chinese auto industry will be improved in terms of product quality, safety and service levels, and consumer awareness of rights protection will also be strengthened.
Independent brand first alliance
Influence Index: ★★★★★
In the same way as the “four small†automotive industry, GAC Group and Chery Automobile have created a new model of cooperation between auto companies. On November 6, Guangzhou Automobile and Chery announced the establishment of a strategic alliance in Diaoyutai State Guesthouse in Beijing. Both parties will cooperate in vehicle development, powertrains, key components, R&D resources, energy-saving and new energy vehicles, international operations, and manufacturing management. The cooperation between Guangzhou Automobile and Chery is the first time that domestic domestic auto companies have established innovative strategic alliances.
â– Comments: The alliance between Guangzhou Automobile and Chery will have a positive impact on the development and growth of China's automobile industry. For now, if the Chinese auto industry wants to develop rapidly, it must rely on strong alliances to form an internationally competitive consortium.
Japanese cars encounter Waterloo
Influence Index: ★★★★★
Affected by the Diaoyu Islands incident, sales of Japanese cars in China plummeted. Relevant statistics show that sales of Japanese cars in China fell by 40.8% year-on-year in September. Affected by this, the accumulative growth rate of China's auto market fell for the first time after eight consecutive months of increase. In October, the sales of Japanese cars further deteriorated by 59.41% year-on-year, and a total of 98,900 vehicles were sold. This is the first time monthly sales of Japanese cars have fallen below 100,000 units since 2009. In November, with the frequent launch of various measures by major Japanese car companies, Japanese car sales are showing signs of recovery, but the decline is still close to 30%.
â– Comments: Japanese car sales plummeted caused a series of chain reaction in the auto market, in various market segments, the status of various models rearranged. At the moment, the future development trend is unknown and the impact continues.
Volkswagen DSG failure
Influence Index: ★★★★★
At the beginning of this year, DSG's proud dual-clutch gearbox has encountered difficulties. On March 2, Volkswagen China issued a statement that, under certain conditions, especially when the outside temperature and humidity are high, and after the vehicle is parked for a long time, the crystallization phenomenon may occur on the valve of the electromechanical control unit of the individual vehicle. As a result, the engine cannot be stopped after starting and the vehicle cannot travel. On March 9, Volkswagen began the free upgrade of the DSG transmission. At the same time, Volkswagen China stated that it will not recall DSG gearboxes on the Chinese market.
â– Comments: According to media reports, the DSG problem caused the public to lose at least 400 million euros. However, there is still no final solution to the problems of the public DSG. We can say that this is probably related to the diseases of large enterprises.
Shanghai Volkswagen 8 million vehicles off the assembly line
Influence Index: ★★★★
On June 28th, the 8 millionth car of Shanghai Volkswagen Automotive Co., Ltd. went offline in Shanghai. This is only 9 months away from its 7 millionth car off the assembly line, and it is such a rapid leap that has set a record for the Chinese car industry. At present, Shanghai Volkswagen has formed two production bases in Shanghai Anting and Nanjing. To increase production capacity, the Shanghai Volkswagen Zhejiang (Ningbo) project will be put into production in 2014; Jiangsu Yizheng new plant is also scheduled to be completed and put into operation by the end of 2012. This year, Shanghai Volkswagen also started construction of a first-stage car production plant with a capacity of 50,000 vehicles in Xinjiang and plans to put it into production after 2014.
â– Comments: It is reported that with the launch of LaVida and a new generation of Passat and other models, Shanghai Volkswagen related development work is gradually being incorporated into the Volkswagen Group's global development system. The resolution of the capacity bottleneck will undoubtedly ensure its smooth development.
High inventory warning dealers profitability
Influence Index: ★★★★
As the vehicle production capacity exceeds the market demand, this year's domestic auto market auto manufacturers have serious problems. On August 1st, the China Automobile Dealing Association released data and through a sample survey of more than a thousand 4S stores under the Top 100 Dealer Group, the inventory of domestic car dealerships continued to climb in June, with an overall inventory coefficient of 1.98 and a stock depth close to doubled. Far beyond the warning line. It is reported that as of the end of June, the inventory of the entire automotive industry has reached 2.2 million, an increase of nearly 70% compared to the 1.3 million at the beginning of the year.
â– Comments: Production exceeds demand, auto manufacturers press distributors more and more serious phenomenon, a direct result of the expected decline in car prices and dealers. However, according to industry analysts, this situation will change next year.
Guangzhou purchase order issued
Influence Index: ★★★★
Following Shanghai, Beijing, and Guiyang's introduction of automobile purchase restriction orders, on June 30, Guangzhou also suddenly announced the automobile purchase restriction measures, and announced that it will begin implementing the Guangzhou city minibus restriction policy starting from 0:00 on July 1, with a trial period of 12 In the month, the annual increment quota for vehicles was 120,000, and the monthly average was 10,000. The quotas are allocated according to the ratio of 1:5:4, that is, 12,000 new energy vehicle increment indicators are configured with a yakata pattern, 60,000 ordinary vehicle increment indicators are configured with a yakata pattern, and 48,000 ordinary vehicle increment indicators are bid-based. Configuration.
â– Comments: Although the method of purchase is not the same, the purpose of each city's purchase restriction is to control the growth of motor vehicles and slow traffic congestion. From the current point of view, the purchase restriction order is undoubtedly a "slower" for the domestic "downturn" auto market.
Youth car in hand with Spyker
Influence Index: ★★★★
On December 6, Youth Automotive signed an equity subscription agreement with Spyker Netherlands, and Young Automotive invested 10 million euros to subscribe for 29.9% of Spyker. At the same time, two joint ventures will be established for the production of the Spyker mid- to high-end models. . The signing of this agreement was considered by the industry as Pang Young's failure to acquire Saab, and the curve completed its dream of overseas mergers and acquisitions. Pang Young himself also indicated that this transaction not only achieved the technology acquisition, enabling the youth car to have the ability to develop mid-to-high-class car products, but also broke through the threshold of entering the European and American markets.
â– Comments: It is reported that the future to open the European and American markets is the focus of the development of young passenger cars, but also the reason Pang youth had to buy Saab. However, it is still unclear whether the youth cars will really be in power after the cooperation.
Chery Jaguar Land Rover Joint Venture
Influence Index: ★★★★
On November 18, Chery Jaguar Land Rover established a joint venture and established Chery Jaguar Land Rover Motor Co., Ltd. It is understood that the total investment of the joint venture company is 10.9 billion yuan, and the joint venture’s share ratio is 50:50, of which Chery Automobiles accounted for 50%, Land Rover vehicles accounted for 20%, Jaguar cars accounted for 5%, and Jaguar Land Rover Automobile Trading (Shanghai) Limited. The company accounts for 25%. In addition to the vehicle production base, the joint venture company will also build a joint research and development center and an engine production base.
â– Comments: Jaguar Land Rover in hand, Chery finally took the last joint venture bus. The joint venture will bring more advanced management experience, technology and talent to Chery, which is an important channel to enhance its comprehensive strength.
Beijing auto show is accused of vulgar
Influence Index: ★★★
On April 23, the Beijing Auto Show officially opened. However, the Beijing Auto Show, which has attracted much attention, is becoming more entertaining and more vulgar than any other model. The auto show has become a beautiful show and a silicone show. Those car models who show their breasts and show their stances make Beijing Auto Show controversial. On April 26, the Office of the Office of Spiritual Civilization of the People's Republic of China raised serious criticisms on the uncivilization that occurred during the 2012 Beijing Auto Expo. In the auto show, there were a few car models over-exposed and caused some individual non-exhibitors to take the opportunity to conduct personal hype on the site in a vulgar form, resulting in adverse social impact.
â– Comments: Auto show is mainly used to display new technologies in the automotive industry and cannot be used as a venue for low-level activities. The Beijing Auto Show has affected the auto exhibitions in other cities and attracted attention at the Guangzhou Auto Show and the Chengdu Auto Show held in the second half of the year.
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