See how Shenyang Machine Tool "tops"

The “opening session” of Shenyang Machine Tool Group’s “12th Five-Year Plan” is this: In the first half of the year, various indicators rose across the board, exceeding the “double over half”, of which sales revenue was 9.3 billion yuan, an increase of 32% year-on-year. It is planned for the whole year. 52%; CNC machine tools production and sales reached 18,000 units, an increase of 47% year-on-year, which is 56% of the full-year plan.

Today's Shenyang Machine Tool Group is aiming at being big and strong, hitting world-class standards and striving to reach the top of the world machine tool industry. According to Guan Xiyou, chairman of Shenyang Machine Tool Group, the world's largest business operation target will be realized this year. In the future, the company will focus on strengthening and relying on systematic integration innovation to enhance its core competitiveness and pave the way for the summit of the world machine tool industry. .

Shenyang Machine Tool set the time point for achieving this goal at the end of the “Twelfth Five-Year Plan” period. A Chinese equipment manufacturing company with international competitiveness will soon be born in Liaoning. By then, Shenyang will become the successor to Stuttgart and Nagoya, Japan. , The new world machine tool manufacturing core area, the world machine tool industry structure will also change.

From the domestic leader to the world leader

At the Nanjing CNC machine tool exhibition in April last year, Shenyang Machine Tool introduced the new five major series of CNC products. The significance of the "new five-category" product is unusual. Guan Xiyou said that this is the first time that China's machine tool companies have entered the world's high-end machine tools with independent innovation brands. The “new five” is a watershed for Shenyang machine tools and even China's machine tool industry, which shows that Shenyang Machine Tool no longer imitates others and heralds the Chinese machine tool industry. A major shift is taking place.

The machine tool is known as the industrial “parent machine”. In particular, the numerical control machine tool has increasingly become the main processing equipment for the equipment manufacturing industry. The quantity of the machine tool and the level of technology are not only an important indicator of the development level of a regional equipment manufacturing industry, but also a country. An important manifestation of the strength of competitiveness.

The Shenyang Machine Tool Group, with its historic mission of rejuvenating the equipment manufacturing industry in Liaoning and even China, took the lead in the domestic machine tool industry to change the pace of past “follow” tactics and began to enter the core manufacturing fields of CNC systems, electronic devices and key components. The "new five categories" is the beginning of this change.

Do not enter the core areas, do not master the core technology, the Chinese machine tool is difficult to have a real beginning. In recent years, in the spring tide of revitalization in the northeast, Shenyang Machine Tool has seized the opportunity of policy support from the state and provinces and Shenyang, and has continuously carried out systematic integration innovations covering various technologies, products, management, operations, and even organization construction. This has become the driving force behind companies surpassing the world's machine tool giants.

Entering the “Twelfth Five-Year Plan” and turning the structure into the main line of China’s industrial development, whether it is the development of new industries or the promotion of traditional industries, will give the machine tool industry a rare opportunity. From the leading domestic enterprises to the world's leading enterprises, the grand goal of Shenyang Machine Tool has been implemented.

Historical experience shows that when a country becomes a major player in the production and sales of machine tools and automobiles, it is likely to produce a world-class machine tool company. However, China is just at such a stage. The time has come for the Shenyang Machine Tool Group to hit the peak of the world's industries.

CNC machine tools become the leading products

At the Beijing International Machine Tool Fair in April this year, the TC500 drilling and attack center of Shenyang Machine Tool attracted the attention of the industry. This product that had been monopolized by Japanese companies for a long time, Shenyang Machine Tool took three years to conquer it and became an important member of the “new five categories”.

The "new five" products are very competitive. In 2010, the annual sales volume of the new products led by it exceeded 4,000 units, and the sales revenue generated by Shenyang Machine Tool exceeded RMB 3 billion. In the next three years, Shenyang Machine Tool will form a business of 10 billion yuan. Amount, only the "new five" series of products can make Shenyang machine tool sales revenue doubled again.

Not only that, the "new five" products also gave birth to a profound development of the Chinese machine tool industry.

In November last year, Shenyang Machine Tool faced the global investment in ordinary machine tool OEM projects, namely the production of ordinary machine tools, and Shenyang Machine Tool used its own key core technologies to design and develop new products and control sales channels. Shenyang Machine Tool has turned ordinary machine tool production to society, and all ordinary machine tools have been transferred out of the main plant area. With the vacated production resources, the development of medium-to-high-end numerical control products has been concentrated. This has won a vast space for the adjustment of the enterprise structure. Shenyang Machine Tool Co., Ltd. also achieved two major transformations from simple product management to integration of products, brands, technology, services, etc.; from the “big and full” full chain manufacturing model to high-precision processing and integration. New manufacturing model changes.

In the next few years, Shenyang Machine Tool will concentrate its superior resources, focusing on the “new five categories” and promoting the level of products on the scale. By 2015, the total economic scale of the company will reach RMB 30 billion, ranking the first in the world. The proportion of volume reaches 80%. The conventional ordinary machine tool products that have taken the dominant share in the past will gradually give way to intelligent innovative products represented by high-end CNC machine tools. The product structure of Shenyang Machine Tool has undergone a fundamental change.

Domestic market share should reach 30%

In April this year, a major sensation happened in the machine tool industry. The three giants of the world's machine tools, German DMG, Japan Mori Seiki and Shenyang Machine Tool announced the establishment of a joint venture in Shenyang to jointly develop high-end CNC machine tools.

Relying on years of technology and market accumulation, and outstanding performance in the international financial crisis, Shenyang machine tools are increasingly favored by the world's machine tool giants. With China becoming the world’s largest consumer of machine tools, the center of world machine tool development has begun to shift to Shenyang.

To strengthen Shenyang Machine Tool, a very important indicator is to increase market share, especially the domestic market share. In the end of the “Twelfth Five-Year Plan” period, Shenyang Machine Tool aims to occupy 30% of the domestic market share. Achieving such goals, R&D, marketing, and branding cannot be less.

Selling machine tools like the 4S shop is the first of its kind in Shenyang. After-sales service, that in the past seems to be purely to make up for technical defects in products to take after-sales remedies, is now being regarded as a brand fostered by Shenyang Machine Tool to continue to expand, full of up, and its effect directly contributed to the Shenyang machine tool made by the machine tool The transformation of business to service providers.

"4S" is like the Shen Yang machine tool reaching out to the tentacles across the country, catching the wind on the market anytime, anywhere, the brand effect is very obvious. In 2010, 8 domestic machine tool “4S” stores have achieved sales of more than 3 billion yuan, accounting for 1/3 of the total sales of Shenyang machine tools that year.

The brand competition of Shenyang Machine Tool is also expanding overseas. In the past, the export of Shenyang machine tool products was more for the purpose of earning foreign exchange. There was no need for its own factory name, and now it is different. Since 2009, Shenyang Machine Tool has established its own sales network in the world. At present, it has established sales and service centers in Germany and the United States, participating in competitions with its own brands, and earning foreign exchange through exports has become an outdated language.

Relying on brand competition, there must be backing from a powerful leading technology behind it. The same is true for Shenyang machine tools. The core technology of the CNC system that is being broken through and mastered is the iron backbone of Shenyang's machine tools. China's first Chinese core, "Feiyang CNC system," will be mass industrialized this year, which is the result of long-term technology accumulation. Over the years, Shenyang Machine Tool's investment in technology research and development has been about 5% of annual sales revenue. The open, international R&D team built by the company infuses even more continuous innovations into the future.

Chairman of Demagji’s Board of Directors Capit once commented on Shenyang Machine Tool Products that Shenyang Machine Tool has become a world-class enterprise and is DMG’s most respected competitor.

At the peak of the world, Shenyang Machine Tool is already on the road.