Reflection on the Quality of Automobile Parts

In the past year, the Chinese auto market once again attracted world attention with the world’s first sales record. While gratifying at the same time, many auto industry experts are worried, and the topic of quantity and quality has been raised more by the industry. It is reported that the "12th Five-Year Plan" of China's automobile industry has taken the promotion of the quality of automobiles as its focus. When it comes to the quality of automobiles, one cannot help but talk about the quality of auto parts.

Although the auto parts may seem like a minor problem, even if the accelerator pedal is such an inconspicuous place, once a problem arises, it is very likely to endanger the safety of the car and cause a car crash. Therefore, the quality of automobiles is closely related to the quality of auto parts. The improvement of the quality of parts and components is a major issue that domestic vehicle companies and auto parts companies should pay enough attention to.

The reason for the recall of cars is more in fittings

Many people must have vividly remembered Toyota's global massive recall last year. However, such recalls are continuing. Recently, due to the accelerator pedal problem, Toyota announced the recall of 5,202 imported Lexus RX300/350 cars in China. Relevant sources pointed out that Toyota’s continuous large-scale recall is related to its parts generalization strategy and its bundled management model. More experts pointed out that the decline in Toyota's quality has a direct relationship with the rapid expansion of production and neglect of scientific management. Toyota President Toyoda Toyoda apologized to the public last year and once again said that "quality is more important than quantity". To this end, Toyota announced its goal of capturing 15% of the world's market share, thereby quitting the global sales battle.

In fact, the Toyota incident is not a case, because every few days, the public can always see the recall events of different auto companies that have been continuously announced by the AQSIQ defective product management center in major media. For instance, not long ago, Shanghai General Motors Corp. recalled some imported Cadillac Escalade and CTS vehicles. It is understood that due to the defects in its electrical system, GM recalled 1.37 million sports utility vehicles and Other models worldwide. China will recall 4199 Cadillac Escalade and Cadillac CTS models.

In fact, if you pay attention, you will find that the problems with recalled vehicles are mostly due to the quality of accessories. For example, in addition to the sensational recall incident in the world last year and the continuous recall incidents last year, Toyota only had as many as 20 recalls in China from 2004 to 2009, involving nearly 1 million vehicles. And these recalls are almost always caused by car gadgets.

The auto parts market is dominated by three non-products

When the reporter visited the auto parts market, he learned that China’s auto parts products are divided into original parts, deputy parts, “three non-products” and counterfeit products. The original parts refer to the accessories produced by the regular manufacturers and are provided to the main plant. They are the parts that have passed the authorization test of the main engine factory and have passed the quality certification and certification. Vice-plant parts refer to products produced by regular production parts manufacturers, but there is no manufacturer authorized to use them for a certain vehicle type.

Regarding “three non-products”, relevant industry sources explained that the most worrying aspect in the auto parts market is such products. Objectively speaking, this type of product is not entirely fake and inferior, for example, there is a category of "three no products" is actually a genuine original factory, when the factory shipped the accessories packaged to the various 4S shops, in order to reduce the translation of the Chinese manual The cost does not have to be categorized and packaged, resulting in the accessory becoming a "three no products." However, there is no problem with its quality. The real "three non-products" can be described as fake and shoddy. This category of "three non-products" is currently a mixed bag in the auto parts market, and it is the one that is most detrimental to the auto industry.

According to relevant industry sources, in the current rapid development of the automotive industry, the quality of auto parts is a big issue before us. Because, at present, the "three non-products" of the domestic auto parts market are not a small number. Experts said that at present, there are problems in China's auto parts market. On the one hand, accessories produced by small workshops without any guarantees are flooding the market; on the other hand, some auto parts will also flow into the accessories market, causing damage to consumers. And consumers basically have no ability to identify these accessories.

The relevant data shows that as early as a year ago, the domestic output value of Chinese auto parts products reached 1.2 trillion yuan. According to the prediction of experts, the scale output value of China's auto parts industry could reach 2.5 trillion yuan in 2015. China has surpassed Germany to become the world's first supplier and has become a global auto parts procurement center.

However, an unavoidable fact is that China's current auto parts business has a large number, a small scale, a low product level, low added value, it is difficult to open the international market has always plagued the development of China's auto industry. According to statistics, domestic auto parts companies that account for about 90% of the market share are private enterprises, and the vast majority of sales revenue is below 100 million yuan, and the market share is too scattered. It is difficult to find large-scale enterprises with sales of more than 1 billion yuan. At the same time, the proliferation of counterfeit products and sub-factory products in the auto parts market has been a long time, and even reached a market share of 30% to 40%. These are all related to China’s current car market. The status of great powers is very inconsistent.

According to the analysis of relevant experts, the main reasons for the current mixed domestic auto parts market and the proliferation of fake and shoddy products are due to the rapid expansion of the Chinese auto market in the past decade and the rapid development of the aftermarket. As China's after-sales market is still in its early stages of development and its outbreak period, the market is still not standardized. As a result, tens of thousands of auto parts companies have mushroomed. Most of them are small in scale, large in quantity, unbranded, and have low awareness of quality and safety. In addition, the level of maintenance in the after-sales service market is uneven, and consumers are extremely deficient in the knowledge of vehicle maintenance and can only rely on prices to select products. Therefore, many maintenance companies are driven by profits. In order to reduce costs, some cheap counterfeit products and sub-factory accessories naturally enter their sights.

Component Industry Needs Policy Support

Relevant experts suggest that as long as Chinese parts and components companies pay attention to product quality and technology and focus on brand building, they will certainly achieve better development under this current environment. However, just as the entire vehicle development needs policy support, the development of the parts and components industry is also in urgent need of policies to help them, which is also an indispensable part of the promotion of vehicle development.

Dong Yang, executive vice chairman and secretary general of the China Association of Automobile Manufacturers, said when talking about the quality of auto parts, “We want to build a strong automobile country. Parts and components are the most important foundation. The main problem is that the entire vehicle company develops rapidly. However, there are no strong parts companies such as Germany, the United States and Japan as strategic partners. High-end parts and components companies are almost wholly foreign-owned and holding companies.” Dong Yang proposed that in the “12th Five-Year Plan” period, some of our country’s large The entire vehicle enterprise group can regard developing and supporting strategic partnerships as an important part of its own development strategy. The government can formulate policies to foster 10 to 20 parts and components companies to reach world-class standards.

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