Heavy truck market sales in the off-season continued to fall in July
July has traditionally been the off-season for the heavy-duty truck market. In July 2011, domestic heavy-duty trucks (including semi-trailer tractors, non-integrated vehicles and heavy-duty trucks) sold about 47,900 vehicles, a decrease of 31.8% from the same period in 2010. From January to July 2011, the total sales volume of the heavy truck market was approximately 591,300 units, a decrease of 9.6% year-on-year, and the decline continued to increase, with sales in January-June 2011 falling -7% year-on-year.
All companies sold in July
Specifically, in July 2011, Dongfeng Commercial Vehicles sold 10,000 vehicles (16,000 medium- and heavy-duty trucks), FAW liberated 8,600 vehicles (12,000 medium- and heavy-duty trucks), China National Heavy Duty Truck sold 7,500 vehicles, and Futian Auman sold 5,600 vehicles ( In the total of 5,896 heavy-duty trucks, Shaanxi Automobile sold 5,300 vehicles (5,400 heavy-duty trucks in total), JAC sold 4,000 heavy trucks (2,232 Geerfa), Beiben sold 1,900 units, and Hongyan sold 1,240 units.
This situation was also reflected in the dealership, which generally reflected that the sales performance in July was even worse than that in June. No one bought a car, and the dealer did not know what car to sell.
However, some heavy-duty truck companies have different views. When doing market analysis, they should not only consider sales, market share, etc., but also consider profit margins, that is, benefits. The restructuring that the state has repeatedly emphasized is mainly aimed at benefit. In the first half of 2011, the profit margin of CNHTC decreased, but the decline was less than the decline in output. Profits need to consider not only sales revenue but also the claims. In 2011, CNPC’s bicycle claims dropped significantly, indicating that the quality of the vehicles is improving.
July sales models have changed
The decline in sales volume is directly related to the change in the vehicle model. Overloading has a significant impact on heavy-duty vehicles. Heavy-duty trucks are the largest among the heavy-duty truck manufacturers. Affected by this, the market's demand for heavy-duty truck products has shifted to medium and heavy-duty products. Many heavy-duty truck dealers sold some medium- and heavy-duty trucks of more than 6 meters in July, while heavy-duty products could not be sold out. This is also true for other brands.
In the second half of the year
The sales of heavy-duty trucks in 2011 were not very good, but the highlights were exports. In the first half of 2011, China National Heavy Duty Truck Exports has exceeded 10,000 units, an increase of 20% to 30%. The orders received so far are the sum of export orders for the entire year of 2010. Heavy Trucks said it is also increasing the production of light trucks and medium- and heavy-duty products in an effort to make the product line more balanced. In the second half of the year, the CNHTC Group will promote sales through services, gradually form a standardized system of relatives service with the characteristics of heavy trucks, and provide a strong support platform for vehicle sales.
Shaanxi Auto said that the number of its service stations will be increased to 1,000 at the end of 2011, and all of them will implement one-stop services to ensure that services are more convenient and faster.
Valin has made great efforts in financial services, promoting bank consumer credit business at full speed, and establishing a financial leasing company to adopt auto finance measures to curb sales declines and avoid market risks.
In addition, it is understood that Futian Auman, Jianghuai Geerfa and Hongyan are all about to launch new heavy-duty truck products, which will increase sales by tapping market highlights.
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