Dongfeng Liuqi Perfect After-sale Service Sets the Market Base for the Next Commercial Vehicle Competition
In the first half of the year, commercial vehicles produced and sold 2,111,100 vehicles and 2,219,900 vehicles, which fell by 6.07% and 3.67% year-on-year. From the year-on-year increase in the first quarter to the second quarter, there was negative growth, the commercial vehicle market performance was sluggish, and the production and sales of all types of commercial vehicles declined to varying degrees.
In order to cope with the market downturn, many commercial vehicle companies, especially heavy-duty truck companies, have hit the service card this year. For example, Futian Auman initiated the "5T" service standard, Dongfeng Liuzhou Automobile launched the "Excellent Buying" concept, and upgraded service standards. China National Heavy Duty Truck launched the first National Truck Service Skills Competition.
As a veteran commercial vehicle company, Dongfeng Liuzhou Automobile will respond to the market with a great deal of attention. At the annual meeting in 2011, Dongfeng Liuzhou Automobile Co., Ltd. formulated a strategy of “enhancing brand value with first-class service and achieving leapfrog development with first-rate networkâ€. Positioning, put forward the company's transformation and innovation. Under the guidance of the “Sunshine Online†service brand, in-depth investigation of customer needs, taking customer interests as the fundamental starting point, has introduced four major service policies for tractors: during the warranty period, no mileage, no liability, free compensation; limited time Service, overtime compensation, maximum compensation 500 yuan per day; accessories easy to buy worry-free, the country put nearly 200 million yuan accessories; customer service hotline 24 hours smooth, worry free, from the warranty, customer service, accessories, timeliness and other aspects of full-speed upgrade. In 2011, Dongfeng Liuzhou Automobile won the honor of “Top Ten Units in the National After-sale Service Industryâ€, which is undoubtedly a strong recognition of its quality service.
Innovative strengths brewing higher ideals. Dongfeng Liuzhou also plans to develop a “521 service system†with forward-looking characteristics. It is understood that this service system will be launched in the near future. The entire system emphasizes the two concepts of “caring and protection†from service response, policy guarantee and accessory supply. In many aspects such as service training to protect the interests of customers, continue to interpret the concept of service innovation, service excellence.
In terms of network layout, Dongfeng Liuzhou Automobile will continue to deepen and consolidate the concept of Liuqi Sub-Network Marketing. In 2011, 60 new distribution networks will be added, bringing the total number of networks to 400. One of the image stores will reach 320. Service station network coverage of cities of more than 88%, the average service radius is shortened, the national average service radius <110 km. The construction of the second-tier network of accessories will add 200 new homes, which will result in the satisfaction rate of accessories being higher than 72%.
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