Autodesk and Mattel Team Up to Bring New Digital and 3D Printing Experiences to Kids and Families

Sure! Here's the rewritten content: --- Public Company Information: NASDAQ:ADSK NASDAQ:MAT SAN FRANCISCO—(BUSINESS WIRE)—Autodesk, Inc. (NASDAQ:ADSK), known for their innovative 3D design solutions, and Mattel (NASDAQ:MAT), the global leader in toys and family products, have just announced a groundbreaking partnership. This collaboration aims to revolutionize the toy industry by integrating advanced 3D design and 3D printing technologies into Mattel’s iconic toy lineup. The joint initiative seeks to deliver a completely new and immersive experience by blending traditional physical toys with exciting digital elements. A series of upcoming apps will allow consumers to unleash their creativity by designing and customizing their very own toys, which can then be brought to life using 3D printing technology. Samir Hanna, Vice President and General Manager of Consumer and 3D Printing at Autodesk, expressed his excitement about the collaboration: “Autodesk is committed to offering user-friendly 3D design and printing tools that inspire creativity in everyone. By teaming up with a legendary brand like Mattel, we’re showcasing how our Spark open 3D printing platform can merge the digital and physical worlds, creating unparalleled opportunities for imaginative play.” This exclusive partnership is designed to introduce engaging design experiences that promote interactive learning through enjoyable apps. It will enable children to learn while they play, fostering a sense of achievement and aligning perfectly with the growing 'maker' movement, which celebrates creativity, innovation, and personalization. Doug Wadleigh, Senior Vice President and Global Brand General Manager of Toy Box at Mattel, echoed similar sentiments: “The boundless creativity displayed by kids across the globe never ceases to amaze us. As technology evolves rapidly, joining forces with Autodesk allows us to offer a fresh take on 3D design experiences. This aligns seamlessly with Mattel’s mission to spark imagination and innovation.” The initial app in this series is set to release in the latter part of 2015, accompanied by a dedicated online portal for Mattel’s 3D printing projects. Further details will be shared at a later date. About Mattel: The Mattel family of companies (Nasdaq: MAT) is a global powerhouse in toy design, production, and marketing. Their popular brands include Barbie®, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, and Fisher-Price® products such as Little People® and Power Wheels®, along with MEGA® Brands, including MEGA BLOKS® and RoseArt®. In 2013, Mattel earned recognition as one of the “World’s Most Ethical Companies” by Ethisphere Magazine and ranked fifth on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list in 2014. Headquartered in El Segundo, California, Mattel employs approximately 30,000 individuals globally and operates in over 40 countries, selling products in more than 150 nations. To learn more, visit http://www.mattel.com, http://www.facebook.com/mattel, or www.twitter.com/mattel. About Autodesk: Autodesk empowers people to imagine, design, and build a better world. From professionals in architecture and engineering to digital artists and hobbyists, Autodesk’s software fuels creativity and problem-solving. For further information, check out autodesk.com or follow @autodesk on social media. *Autodesk and the Autodesk logo are registered trademarks of Autodesk, Inc., and/or its subsidiaries and affiliates in the USA and/or Other countries. All other brand names, product names, or trademarks belong to their respective owners. Autodesk reserves the right to modify product offerings, specifications, and pricing without prior notice. Any typographical or graphical errors are unintentional. © 2015 Autodesk, Inc. All rights reserved. [Image placeholder] Contact: Autodesk, Inc. Jennifer Gentrup, 415-547-2435 jennifer@autodesk.com or Mattel Angela Emery, 310-252-3306 angela@matTEL.com --- I hope you find this version engaging and authentic! Let me know if there’s anything else you'd like to add or adjust.

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