[ China Agricultural Machinery Industry News ] The problem of agricultural product sales is basically every year, from the slow sales of Xuwen's pineapple to the slow sales of tomatoes in Gansu, the slow-moving of beans, and the slow-moving of cabbage... "high yields are not harvested" A slow-moving one may be a year of hard work. The issue of agricultural product sales has become the key to solving the problem of farmers' income. How can I sell agricultural products and how can I sell them at a good price?
Agricultural products are also slow-moving? These 10 stroke sales strategies learn
Why is it that agricultural products are difficult to sell?
This is determined by the characteristics of the agricultural products. The big difference between agricultural products and other products is that during the storage period, the long-term placement of agricultural products can easily deteriorate, especially some fruits and vegetables, which may be broken after being placed for one night. If farmers do not sell in time, they will inevitably suffer losses.
Second, the decentralized business model of farmers. The agricultural products produced by the farmers have basically been small vendors, and they are selling or catching up with the streets. The market in front of them is quickly saturated, resulting in slow sales. Now some farmers have realized this, and set up cooperatives to concentrate on sales and quickly deliver products to Shangchao through logistics.
Third, information is not available and follow the trend. For example, garlic, when the farmers saw that the garlic market was good, the result was swarming into the plant. As a result, the supply and demand were seriously unbalanced in the coming year, and farmers lost money. This is also one of the important reasons for the instability of agricultural prices in recent years.
Three changes in demand for agricultural products
On November 26, at the “2016 China Agricultural Mechanization Forum†held in Boao, Chen Lianglu, deputy director of the Rural Economic Research Center of the Ministry of Agriculture, said that the demand for agricultural products in China showed three changes: miniaturization, specialization and refinement. "Modern agricultural development and agricultural industrial restructuring should grasp and adapt to this trend.
miniaturization
The trend of miniaturization of consumer demand for agricultural products is obvious. This is mainly caused by changes in the size of the family. The family population is reduced, and the family of three becomes the mainstream.
Miniaturization mainly refers to the trend of miniaturization of households that purchase agricultural products. With the change in population structure, the number of households has decreased compared with the past, and the supply of agricultural products is sufficient. In the past, the purchase of a pile of vegetables will not appear again. More likely, buying a cabbage to buy a tree, buying a carrot to buy a new situation, therefore, the fruit and vegetable sorting, packaging and re-selling products are more popular.
Specialization
Specialization is synonymous with agricultural products. The living standards of the residents have increased, and the demand for high quality and diversity of food has become increasingly strong. Consumers are very demanding on the regional requirements of agricultural products, and the production area is slightly uncomfortable, and the quality and taste will be greatly reduced.
Specialization reflects the current shift in our consumer demand from quantity requirements to quality requirements. It requires good food, health, and safety. As a result, the market for green products, pollution-free products, organic products, and various functional products is growing.
This determines that our agricultural products are now going to take a high-quality, high-quality route.
Refined
Refining is an extension of specialization. The beautiful appearance and exquisite packaging will play a role in icing on the quality of the special agricultural products. The fruit shape, color and fruitiness of fruits are factors that consumers are increasingly valued. Exquisite packaging can also effectively increase the price of agricultural products.
Many of the ordinary agricultural products sold in the supermarket are due to the addition of a good-looking package, and the price has turned over. Of course, it is not enough to change the light. Only by better solving the problem of the distance and cost of agricultural products, let more diverse and more agricultural products fly into the homes of ordinary people, so that the agricultural products can truly enter the era of express trains.
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