Why converting your gas station to an EV charging business will attract more customers

With millions of electric vehicles on the road today, and this number expected to grow rapidly in the coming years, there's a pressing need for better and faster charging solutions. Fuel retailers are in a unique position to meet this demand.

They already have a strong presence along major roads and offer a variety of services that drivers appreciate. Adding EV charging not only aligns with the evolving needs of customers but also helps gas stations stay competitive in the changing mobility landscape.

While many gas station owners see the potential in offering EV charging, they often worry about the costs and complexity involved. However, the long-term benefits—like attracting new customers and enhancing brand reputation—can outweigh these initial concerns.

So, is it time for gas stations to start investing in EV charging? The answer seems clear: yes. Here's why.

EV Drivers Want to Charge at Gas Stations

At first glance, EV charging and gas stations might seem like opposites. After all, one of the main advantages of electric vehicles is the ability to charge at home or work. But not everyone has access to those options.

Our research shows that 29% of EV drivers in the EU already charge at gas stations regularly, and another 21% would love to do so if it were available. Fast charging at gas stations offers a practical solution for drivers on the go, especially during long trips.

Fast chargers can reduce charging time to under an hour, making them ideal for drivers who need a quick top-up. And for those without private parking, public charging stations—especially at gas stations—are essential.

Benefit from Opportunistic Charging Behavior

Unlike traditional fueling, which often happens when a tank is nearly empty, EV charging tends to be more frequent and opportunistic. Many drivers prefer to keep their batteries charged throughout the day, much like how we charge our phones.

This means that when EV drivers see a gas station with charging options, they're likely to stop—even if they don't need a full charge right away. It's a chance to recharge quickly and continue their journey with peace of mind.

Get Discovered by New Customers Looking to Charge

Adding EV charging stations can significantly increase your visibility. Many EV drivers use apps and maps to find charging stations, and having your location listed can help you reach a broader audience.

It's not just about Google Maps—it's also about dedicated EV charging directories. By installing EV chargers, you make your gas station a destination for eco-conscious travelers and tech-savvy drivers looking for convenience.

Stand Out with EV Charging Stations

Offering EV charging isn’t just a service—it's a statement. It signals that your business is forward-thinking, environmentally aware, and committed to the future of mobility.

As more consumers prioritize sustainability, businesses that embrace green initiatives gain a competitive edge. Installing EV charging can enhance your brand image and attract a wider customer base, including those who may not yet own an EV but support eco-friendly practices.

Your Existing Customers Already Drive Electric Cars (or They Might Soon)

Did you know that 38% of current EV owners in Europe still drive a gas-powered car? Many people are transitioning to electric vehicles gradually, testing the waters before fully switching over.

This means that some of your regular customers could be considering an EV. If they had the option, they might choose to charge at your gas station instead of elsewhere. Plus, with more than half of global consumers planning to buy an EV in the near future, it's a trend worth preparing for.

Read More About EV Charging for Fuel Retailers

Introducing EV charging at your gas station can bring numerous benefits—from attracting new customers to improving your public image. It also opens up opportunities for upselling, fleet charging deals, and building long-term loyalty.

While the process of setting up fast charging might seem complex, it's becoming increasingly accessible. Explore our comprehensive guide to learn everything you need to know about transforming your gas station into a modern, EV-friendly hub.