Traditional auto show enthusiasm declines Volvo and other car companies will miss the Frankfurt Motor Show

According to foreign media reports, the Frankfurt Auto Show participating car brands and new models have always been curious for everyone, but what is known is that some car companies have announced that they will be absent from the next Frankfurt Motor Show, including Volvo, Peugeot, Fiat, etc. 9 Home car brand.

The car brands that will not participate in the Frankfurt Motor Show this year include: Alfa Romeo, Mitsubishi, DS, Nissan, Fiat, Peugeot, Infiniti, Volvo, Jeep.

Ian Fletcher, chief analyst of IHS Markit, said that due to the increased investment in mainstream auto shows, and considering that investment has no obvious effect on sales growth, the car companies have also made corresponding changes. He said: "What I want to ask is how much of the factors that promote sales growth are transferred from participating in the auto show. I'm sure many consumers now also want to obtain results through online surveys."

Vibrant outdoor show activities also challenged the traditional auto show, but the former is relatively entertaining and can tap more potential consumers. At the Goodwood Speed ​​Festival in the UK, car companies set up venues on public venues and attracted visitors interested in some sports cars to come and watch.

Lord March, the organizer of Goodwood Speed ​​Festival, said: “The car companies are eager to find different ways to display their products, and we let the change happen.” The Goodwood Speed ​​Festival attracted nearly 200,000 visitors. However, compared with the 2015 Frankfurt Motor Show, there were 931,700 visitors, but the survey feedback from the media was highly praised. March said: "The key to success lies in what we have shown. Car companies have launched more than one million hours of downloadable videos in total, and the traditional auto show scene is very noisy." It is expected to attend the Goodwood Speed ​​Festival. The cost to be spent is three times lower than the participation in a large auto show. For example, Renault's participation in the speed festival this year is expected to be less than 1 million pounds.

Auto companies are also worried that they cannot stand out at the traditional auto show where many auto companies participate. Roelant de Waard, Sales and Marketing Director for Ford Europe, said: “There are many car companies in the traditional auto show, so there is a lot of information that you want to convey, and this is against the principle of communication, which is the principle of concentration.”

The selection criteria for auto shows and auto show venues are not the same. For example, de Waard is more interested in the annual Geneva Motor Show, mainly because of its limited input costs, and thus to ensure that no one car is too eye-catching on the external form. He said: "The information we want to convey is brand and product, not like the Frankfurt Auto Show and other mainstream European auto shows. Paris and Geneva Motor Show are more moderate, and local car prices are not too dazzling."

Many car companies are currently using their own activities to promote, such as Jaguar in the United States and the United Kingdom held "Jaguar Art of Performance" exhibition event so that more consumers have the opportunity to test drive a new car; Ford is through "Go Further "To introduce new cars to media and dealers. The most recent event was held last year in Cologne, Germany, and attracted 2,500 spectators. In June of this year, Audi invited 2,000 media and dealers to Barcelona to participate in the exhibition form of the auto show. The event was mainly to release the new A8 flagship sedan. Audi spokesman said: “The event did not show at the auto show. Noisy environment."