Microcar wins market based on customer demand
According to statistics from the China Association of Automobile Manufacturers, China’s auto sales exceeded 12 million vehicles in the first 11 months, and more than 13 million vehicles have become a foregone conclusion throughout the year. Among them, the "car to the countryside" products increased by as much as 77%. Experts predict that the mini vehicle as the main force of “going to the countryside†will increase by more than 80% throughout the year, and its total sales volume will approach 2 million vehicles.
As the key target in the "automobile going to the countryside" and preferential taxation areas for purchase tax policy, micro-bus has become the fastest growing market this year, with the largest growth rate. Only SAIC-GM-Wuling's annual sales reached 1.06 million units, a year-on-year increase. 65%, not only won the championship in the industry for 4 consecutive years, but also became the first single car company with an annual output of over 1 million units.
General Manager of Shenyang General Motors Wuling Shenyang told reporters that in addition to the stimulation of a series of favorable policies this year, from the perspective of the company itself, it is more a manifestation of the continuous accumulation of results since the joint venture. After the establishment of the joint venture company, we fully absorbed SAIC and GM's management and technical experience, explored a set of "low cost, high value" manufacturing mode, optimized business processes, and improved the company's operating efficiency. SAIC-GM-Wuling to the oldest eastern factories, for example, seven years, Nissan this plant can be increased 10-fold, bicycle manufacturing costs fell by more than 30 percent, bicycle manufacturing time down 37%.
Shen told reporters that SAIC-GM-Wuling has always emphasized that product design must fundamentally meet the needs of users. For example, the light of Wuling, every year we will collect user feedback issues, and targeted improvements. Now Wuling's light has a market holding of nearly 2.2 million, which is the largest single platform model in China.
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