Ulaanbaatar's first heavy truck 4S shop opened in China
Although the Ulaanbaatar at the end of October had been chilled, the festive atmosphere of the opening of a 4S shop in China’s heavy trucks attracted many locals. On October 24th, in the Mongolian Veyron 4S shop with eye-catching Chinese characters, 10 Beiben heavy truck dump trucks were neatly parked in the yard. This reporter learned that this is Beibei's first overseas 4S shop, and also the first 4S shop in China that heavy trucks opened in Mongolia. At the same time, it is also a heavy-duty overseas 4S shop founded by a Chinese distributor. Such cases are rare in China's heavy truck industry.
The dealer plays a pioneering role in overseas market development
This time the Bei Ben heavy trucks will be brought into the Mongolian market by Inner Mongolia Chifeng Veyron Group. Chifeng Veyron is an important dealer of Bei Ben Heavy Duty Truck and currently owns 6 Bei Ben Heavy Truck 4S shops (one of which is under construction) in Chifeng, Xilinhot and Erenhot in the Inner Mongolia Autonomous Region. Guo Jingli, chairman and general manager of the Group, told reporters that they had started to inspect and develop the Mongolian market since 2007. In October 2008, they established the Bei Ben heavy truck 4S shop in Erlianhaote, which is located on the Sino-Mongolian border. This choice is based on the important geographic location of Erenhot’s heavy truck exports to Mongolia and Russia in China. Facts have proved that this choice is very correct. So far, Chifeng Veyron has sold about 200 Bei Ben heavy trucks in Mongolia, and Erenhot 4S shop has also become a heavy truck fittings center for the Mongolian market.
“Before 2006, there were very few Chinese trucks entering the Mongolian market. Since the second half of 2006, since the mining volume of Mongolia has gradually increased, Chinese trucks with higher cost performance have gradually entered this market.†Chifeng Veyron Executive Vice President Manager Yan Yuxi told reporters that due to China's low truck prices, low fuel consumption, and strong carrying capacity, many Mongolian owners began to purchase trucks in China from 2006, and heavy trucks such as Dongfeng, Liberation, and CNHTC mostly entered the Mongolian market through border trade.
“Since 2008, the quality of Beiben heavy trucks has gradually been recognized by local car owners and sales have increased steadily.†Yan Yuxi told reporters that Mongolia’s national roads are in poor condition, the user’s needs are diversified, and the carrying capacity of vehicles is highly demanded. Beiben heavy trucks can be very good. Meet these requirements. Through long-term contacts and negotiations with Mongolian merchants, the preparation work for the Mongolian National Weilong 4S shop has been smoothly advanced.
Overseas marketing services first
It is understood that the current number of Bei Ben heavy trucks in Mongolia is about 2,000 vehicles. Most of these vehicles entered the Mongolian market through border trade, and sales and no service have become a major headache for many users in Mongolia. "The establishment of the Veyron 4S shop in Mongolia is not only to demonstrate the image of Bei Ben heavy trucks, but also to ensure the local maintenance services." Guo Jingli told reporters that the most important task of Mongolia's Veyron 4S shop is to build a maintenance team. Adequate supply of accessories to meet the user's maintenance needs.
“To open up overseas markets must be paved first, followed by development, and then work first and then make profits.†Guo Jingli said that the focus of local dealers is to open up the market. Chifeng Veyron’s primary task is to help the other party to establish a technically sound repair service as soon as possible. Team. In order to ensure that after-sales service of Bei Ben Heavy Trucks was put in place in time, they also inspected several local heavy truck repair shops in preparation for emergencies.
Yan Yuxi told reporters that the truck repair team in Mongolia is relatively weak. In the coming year, Chifeng Veyron will upgrade Mongolian Veyron 4S stores by sending technicians to train in Mongolia and let Mongolia send personnel to China for training. “We want to ensure that the service policy of Bei Ben Heavy Duty Truck is fully implemented in the Mongolian market,†he said.
Unified market uniform service
At present, there are many merchants selling Mongolian heavy trucks in Mongolia, and it is very easy to trigger a price war. Moreover, many businesses only sell, regardless of parts supply and maintenance services. On the airport road in Ulan Bator, the reporter saw two merchants selling outdoor advertisements for Bei Ben heavy trucks. In the place less than 10 kilometers away from the Mongolian Veyron 4S shop, a 4S shop also marked with the words “Bei Ben Heavy Truck†is under construction. Bai Shaonan, the deputy general manager of Beiben Heavy Duty Truck Sales Co., Ltd., told the reporter that these dealers are not authorized by the manufacturers. They will investigate and handle them in accordance with the law, assisting Chifeng Veyron in purifying the market environment and ensuring the healthy development of Bei Ben heavy trucks in the Mongolian market.
Assistant Manager of Beiben Heavy Duty Truck Wang Baoying stated that Beiben Heavy Duty will spare no effort to support Chifeng Veyron to develop the Mongolian market, and will further explore the Beiben heavy truck overseas based on Beilun Heavy Truck Mongolia Veyron 4S shop model. Market development experience, give positive business policy support.
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